HistoryMaker did not start with AI, it started with the customer

HistoryMaker's approach to integrating AI into their business is noteworthy, particularly for property-focused companies. By prioritizing customer needs and rebuilding their foundational systems, including ERP, data, and floor plan workflows, HistoryMaker set themselves up for success with AI. This methodical approach allowed them to establish a solid base, ensuring that their AI initiatives would be built on reliable data and efficient processes.

This approach matters for the property industry because it highlights the importance of having a strong foundation in place before implementing advanced technologies like AI. Many companies in the property sector may be tempted to rush into AI adoption without adequately preparing their internal systems. HistoryMaker's experience serves as a reminder that taking the time to get the basics right can pay off in the long run, enabling more effective and efficient use of AI.

As the property industry continues to evolve, it's essential to watch how HistoryMaker's AI use cases unfold and whether their approach can serve as a model for other companies. Specifically, keeping an eye on how HistoryMaker's AI initiatives impact their customer relationships, operational efficiency, and ultimately, their bottom line, will provide valuable insights for property professionals looking to leverage AI in their own businesses.

Originally reported by housingwire.com. Property-News adds analysis for real estate & property readers.